To talk about Ida Haag's art without trying to understand her mind is virtually impossible. In order for her to survive in the "normal" world she applies special mechanisms and fictional characters that can be perceived as reality. Some of these personas are from her parallel world, Ismanien.

These characters are the ones you can see in her art. Her art speaks of identity, illusion, magic and nudity. The motifs conceals strong dramatic emotions often within deceptively endearing images.


Ida has a BA degree in Fine Arts from the University of East London, in Image & Form from Mälardalens University, in Photo & Image from Umeå University, Art & Design from Ålsta College and a background as a photographer and jewelry designer. Ida has mostly exhibited abroad including London, Paris and Bordeaux. She lives and work in Enköping, Sweden.


Ida Haags studio has become her life. All that is within her facilitates needs  to "get out". Ida describes it as she doesn't have a choice."My art is my survival" she says. To get control over her emotions she breaks them down and reconstructs them in her art, bit by bit, layer by layer.

The process to the final result can sometimes take up to a year. Each layer has its own story and state of mind. In real life we can not break down emotions but we are still trying to control them. "All the feelings we repress are always the ones that finally come up to the surface", she says.

Andy Hawthorne

Photo: Anders Nordenhierta